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ALIZADEH, MEHRNAZ TAJADDOD, SAEIDABADI, MOHAMMAD REZA and KHAJEHEIAN, DATIS
HOW TO COMPOSE A MEDIA MIX TO WIN AN ELECTORAL CAMPAIGN? PROPOSING A FRAMEWORK FOR POLITICAL MARKETING
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AD-minister
, Dec 2021, no.39, p.163-194. ISSN 1692-0279
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