PURCELL, Fernando. AN IRRESISTIBLE COMMODITY: AMERICAN CINEMA AND ITS IMPACT IN CHILE, 1910-1930. []. , 38, pp.46-69. ISSN 0121-1617.

This work analyzes the irruption of American cinema in Chile during the 1910s and 1920s with regard to its role in the formation of a market empire. Hollywood cinema became an irresistible commodity that all Chileans valued irregardless of their social position. Its social and cultural impact was enormous and turned the United States into a new paradigm of modernity. The consumption of movies, fashions, and manufactured products from the United States was regarded as a way to participate in this "American-style" modernity. This reinforced the market imperialism that the United States was forging during those decades.

: Cinema; Market Imperialism; Mass Culture; Modernity; Chile.

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