PEREZ WINTER, Cecilia. From “Cultural” to “Rural” Tourism: A Case of the Buenos Aires Pampas (Argentina). []. , 26, 2, pp.261-278. ISSN 0121-215X.  https://doi.org/10.154467rcdg.v26n2.59105.

This article examines tourism development in the Exaltación de la Cruz district (Argentina) promoted by the local administration. We are interested in analyzing how local/global processes impact on the configuration of tourism modalities by selecting and commodifying “natural” (rural) and historic/cultural elements. We constructed the information presented in this article during fieldwork in the main city of the district, Capilla del Señor, from 2011 to 2015. We argue that criteria established in the cultural heritage process were implemented to create, initially, a “cultural” tourism, which consolidates certain discourses and representations of the city. In turn, tourism uses more flexible criteria, oriented by global market demands. Hence, rural elements, previously disparaged, are now activated by tourism.

: Exaltación de la Cruz; province of Buenos Aires; rurality; tourism.

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