Innovar
ISSN 0121-5051
NINO-MUNOZ, Diana; GALAN-BARRERA, Javier ALAMO, Pablo. Implementation of a Holistic Corporate Social Responsibility Method with a Regional Scope. []. , 29, 72, pp.11-29. ISSN 0121-5051. https://doi.org/10.15446/innovar.v29n72.77890.
This research paper applies a holistic solution to successfully cope with Corporate Social Responsibility (CSR) needs in a traditional university in Colombia. The suggested methodology follows a humanistic approach and strategically identifies and prioritizes available opportunities for this university within a territory, considering it is present in several regions. The most important conclusion of this work is that the proposed methodology presents an efficient way to design a CSR strategy for a private higher education institution; although we assume it can be easily replicated in other organizations. In consequence, this proposal contributes to the achievement of human development objectives in a specific geographical area. This is important in the Colombian context because of the current efforts to achieve peace and development for the country.
: CSR methodology; regional method; peacebuilding; Corporate Social Responsibility; human development; sustainability.