OLIVA, Ismael    ALARCON, Karen. The Effect of Corporative Governance and Property on the Degrees of Market Orientation: Empiric Evidence in the Chilean Case. []. , 20, 35, pp.79-115. ISSN 0124-4639.  https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.5436.

This paper aims to determine if corporative governance and property act as determinant factors in the degrees of market orientation in a group of companies in Chile. The sample included data of 101 Chilean companies registered in the Santiago Stock Exchange in 2016. This data was processed by correlation analysis and multiple regression. The empiric results showed that the coefficients of the concentration and presence of independent chief executives variables are not meaningful. The relative coefficient to the size of the board showed that it plays an important role in the degrees of market orientation and on its two internal dimensions (degrees of market orientation and interfunctional coordination). This suggest that the marginal effect of the degrees of market orientation is bigger when the number of chief executives increases. This study verifies the strategic role of the board, highlighting the impact this management organ has on the performance of the company. The results of this research pretend to be a base for future studies that focus on the business and organizational aspects of implemented activities towards marketing.

: Market orientation; corporative governance; directive board; property structure.

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