CRUZ PAEZ, Fabio Orlando; CASTILLO ORTIZ, Diana Marcela; LECHUGA CARDOZO, Jorge Isaac    TRIANA CALDERON, Odair. FINANCIAL CONDUCT IN STUDENTS OF BUSINESS ADMINISTRATION, UNIVERSITY OF CUNDINAMARCA FACATATIVÁ. []. , 23, 2, pp.30-52.   19--2022. ISSN 0124-8693.  https://doi.org/10.22267/rtend.222302.200.

The study was aimed at showing evidence of the financial behavior of students from fifth to tenth semester of the Business Administration program of the University of Cundinamarca, Facatativá Extension. The research was carried out with a positivist methodology, descriptive research type, a non-experimental, transectional and field design. A 7-item instrument previously validated by experts was designed and applied to a sample of ninety (90) students. The results made it possible to demonstrate the importance of educational finances in higher education programs by virtue of strengthening savings, investment and consumption practices in the current socioeconomic and cultural context. As for the results, these showed that: 1. Students have on average a purchasing power equivalent to a legal minimum wage for the year 2020 in Colombia, for consumption and meeting basic needs; 2. Students implement face-to-face purchases and use digital platforms minimally; 3. When making electronic purchases, students do so from the corporate websites of each product and/or service; 4. The students do not apply the basic financial knowledge acquired in the program, and 5. The students prefer to make investments in mutual funds at the beginning of their financial life as future Business Administration professionals.

JEL: E20; E29; G40; I22; O16

: behavioral finance; capital investment; consumption; educational finance; savings..

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