HERRERA MENDOZA, Ketty; GIL VEGA, Laura    ACUNA RODRIGUEZ, Mónica. Motivation of youth students with use of cell phones. []. , 15, 1, pp.91-105. ISSN 1692-5858.  https://doi.org/10.15665/re.v15i1.631.

Cell phones are now more than a means of communication, including a number of applications that are configured as custom entertainment center, appealing to everyone. However, the consumption patterns of mobile phone among young people, have generated a break with the traditional mechanisms of interaction and socialization, which have led to setting up a new youth culture, including new forms of expression mobile technology movements. (Estupiñan, J & Chaparro, D. 2009). The development of this research main objective was to describe the reasons that lead to university students to use cell phones. Based on the theory of motivation Hoyer, & Macinnis. (2010), a methodology for quantitative type, where the dimensions "personal relevance", "perceived risk" and "inconsistency with attitudes" regarding the use of mobile phones continued to be analyzed. A sample of 200 subjects, who were applied a Likert scale was selected

: motivation; cell phones; university students.

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