NINO GARCIA, Deisy Yolima. Personal data and its legal risks from digital transformation in the electronic commerce. []. , 13, 1, pp.70-89.   06--2022. ISSN 2145-7719.  https://doi.org/10.21615/cesder.6386.

This article focuses on the legal risks that arise when supplying personal or sensitive data in the different digital platforms, in e-commerce, in social networks and financial entities. It seeks to make natural and legal persons aware of the risks, as well as their rights and duties, also mentioning the responsibilities of companies in the care and protection of personal data.

A review was carried out of the judgments of the Superintendence of Industry and Commerce (SIC), and the guides on the processing of personal data elaborated by the delegation of protection of personal data.

It is concluded that, although people authorize their use, companies have the responsibility to protect them since economic, social and even reputational damage can be generated.

: electronic commerce; personal data; legal risks; SIC; consumers.

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