Abstract

VITALE, María Alejandra. Féminine ethos and feminine style? Inaugural Addresses of Two Women Presidents: Michelle Bachelet (Chile) and Cristina Fernández de Kirchner (Argentina). Leng. [online]. 2016, vol.44, n.1, pp.61-82. ISSN 0120-3479.

This article contrasts the configuration of ethos in the inaugural address of Chilean president Michelle Bachelet (2006) and that of Argentinian president Cristina Fernández de Kirchner (2007). I explore whether theethos of these addresses corresponds to the French concept ethos féminin, or feminine style used by American researchers. I analyze how the gender argument is used, both explicitly and implicitly, and I interpret the results as legitimation strategies

Keywords : ethos fémenin; feminine style; Michelle Bachelet; Cristina Fernández de Kirchner; strategy.

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