Abstract

ESTRADA RODRIGUEZ, José Luis  and  MARTINEZ DE LA ROSA, Georgina. Political communication, social networks and polarization in Twitter. Case study: "El Culiacanazo", 2019 in Mexico. anagramas rumbos sentidos comun. [online]. 2023, vol.22, n.43, pp.1-.  Epub May 22, 2024. ISSN 1692-2522.  https://doi.org/10.22395/angr.v22n43a25.

The purpose of this article is to analyze the polarization produced in the social digital network Twitter in relation to the defense or attack of the figure of the President of Mexico, Andrés Manuel López Obrador, during the operation to arrest Ovidio Guzmán (son of the " Chapo" Guzmán) raised in the city of Culiacán, Sinaloa, on October 17, 2019, an event known as the "Culiacanazo". It is intended to verify how public opinion is built from Twitter, through the analysis of the 17 thousand 939 tweets that were produced in this event. The methodology used was based on data mining, as well as tools such as Gephi, for visualization, and R studio, for data processing. In the conclusions, it was possible to verify that there are resources such as boots and false accounts that promote polarization by stakeholders who can use any event to modify public opinion and impose the media agenda.

Keywords : Political communication; public opinión; social networks; drug trafficking; ideology; interested agent; information society.

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