Abstract

NARVAEZ CASTRO, MERCY LOLLY; FERNANDEZ DE HURTADO, GLADYS  and  HENRIQUEZ BARRAEZ, ARACELY TERESA. COMPETITIVENESS OF TOURIST COMPANIES: AN ANALYSIS FROM THE SYSTEMIC APPROACH. Rev.fac.cienc.econ. [online]. 2013, vol.21, n.1, pp.243-260. ISSN 0121-6805.

This article shows the results of a research which purpose was to analyze the competitiveness of companies from the tourism lodging sector in the context of the Peninsula de Paraguaná town -Estado Falcón (Venezuela) under the guidelines of the systemic approach. The methodology combines documental and field designs, set as information collecting strategies. The non-experimental field phase had a transversal or transactional nature, used to collect information through a survey, which was applied to a census of nine (9) lodging companies. As a contribution, the article presents a strategic proposal aimed not only to reach the competitive positioning of the lodging tourist sector but also the development of the Paraguanera town, which is considered as an emerging tourist destination at national level.

Keywords : Systemic competitiveness; Hosting companies; Local development; Tourism.

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