Abstract

BRESSAN, Flávio. Proposed equation for fostering innovation in organizations. estud.gerenc. [online]. 2013, vol.29, n.126, pp.26-36. ISSN 0123-5923.

The pressures of globalization and technological availability has generated debates in governments, academic institutions, and in the offices of executives and managing directors, in the search for a better understanding of the factors that affect the innovation process. The actions of organizations to boost innovation do not appear to achieve the desired results. This work, using a qualitative study, contemplates the factors that lead to successful experiences, and proposes the factors that form the equation to boost innovation - company environment, the organization, management, the complementary elements, and the innovator, and its mental model-, and concludes that, to innovate, the organization must first approach these factors, identifying the employees with a strategic mental model conducive to confront the challenges and risks of innovation.

Keywords : Innovation process; Innovation-boosting equation; Strategic mental model; Innovation challenges and risks.

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