Abstract

MOLINA-PORRAS, Alexander; MORELOS-GOMEZ, José  and  MARRUGO-ARNEDO, Carlos Alberto. Design of a model of risk management in the international marketing of goods in SMES: a case study for the SMES in Cartagena- Colombia. Entramado [online]. 2017, vol.13, n.2, pp.12-31. ISSN 1900-3803.  https://doi.org/10.18041/entramado.2017v13n2.26242.

The present research shows a design of a risk management model for the international commercialization of merchandise in the Pymes in the city of Cartagena, Colombia. The methodology used was the applied type and case study, which allowed us to know the procedures and the risks to which the selected companies were exposed (8l) in the process of foreign trade. The results show that the operations in the foreign trade process of the Pymes that had the greatest impact were the entry of new competitors with a 66%, those of greater aversion, the risk of contamination of the merchandise (85%) and of medium impact the risk of inadequate mechanisms for monitoring and control of processes and or operation with 74%.

JEL classification: P28, G1, C14.

Keywords : Risks; foreign trade; small businesses; logistics; Cartagena.

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