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Revista Lasallista de Investigación
Print version ISSN 1794-4449
Abstract
ACOSTA-VELIZ, Marjorie; LOVATO-TORRES, Sofía and BUNAY-CANTOS, Jahaira. The corporate social responsibility and its role in ecuadorian enterprises. Rev. Lasallista Investig. [online]. 2018, vol.15, n.2, pp.105-117. ISSN 1794-4449. https://doi.org/10.22507/rli.v15n2a8.
Introduction:
The objective of this research is to Objective. define the application of corporate social responsibility in Ecuador, since it represents a voluntary decision by companies to improve the conditions of interest groups in order to obtain future economic benefits. In Ecuador, CSR is still poorly applied and is generally applied in a philanthropic manner or with care for the environment, so that the term is not yet rooted in corporate values and objectives.
Materials and methods:
The methodology used has a mixed qualitative-quantitative approach through exploratory, descriptive and documentary research with an inductive-deductive method.
Results:
As a result, it was determined that in terms of CSR, Ecuador is still analyzing and testing the benefits offered by CSR.
Conclusion:
However, it is concluded that more and more companies begin to value the purposes of social responsibility and show interest in implementing it in organizations.
Keywords : Corporate Social Responsibility; Strategie; Organization; Profit..