Abstract

LONDONO-ALDANA, Emperatriz  and  NAVAS-RIOS, María E. The traditional packaged consumer goodstradein Colombia: consumer mobility. Orinoquia [online]. 2011, vol.15, n.1, pp.103-111. ISSN 0121-3709.

The rapid growth of large-scale domestic and foreign sales coverage in many parts of Colombia since the mid-1990s, in line with theories explaining retail trade evolution, presumed that the small-scale consumer packaged goods traders would become extinct within a short time. The dynamism of trade adapting to society's evolution, as stated by Rebollo (1993), has quickly made obsolete those classifications grouping features or functions which are no longer use ful. However, the social phenomenon in Colombia regarding corner shops, shows that far from becoming obsolete, they have become, collectively, the main competitor for large supermarket chains.

Keywords : grocery; retail; traditional trade; retail.

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