Abstract

MAYA FRANCO, Claudia María. Ethical Analysis of Publicity Power Relationships within the Context of Control Societies: A proposal of a Perspective for the Analysis of the Virtual Interaction. anagramas rumbos sentidos comun. [online]. 2009, vol.8, n.15, pp.59-65. ISSN 1692-2522.

In order to surround a bit the dilemma between demonization or apology of mass media, this text proposes the Analytical of the power - conceptually elaborated by Michel Foucault, and focuses on the notion of Relations of power - as a perspective which allows some of the characteristics that re-dress the exercise of power, which take place from a virtual interaction. The scene of this reflection will be, in turn, the notion of Control Societies, as own configuration of contemporary societies.

Keywords : Power; virtuality; control; social networks; communication media.

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