Abstract

LOPEZ DIAZ, PATRICIA VERÓNICA. The Protection Perspectives Applicable to Deceptive Advertising in Chilean Law. Rev. Derecho Privado [online]. 2021, n.40, pp.273-308.  Epub Feb 08, 2021. ISSN 0123-4366.  https://doi.org/10.18601/01234366.n40.10.

The purpose of this article is to tackle the different perspectives for the protection of Deceptive Advertising in Chilean Law. The research will be made by examining the Consumer Protection Rights Law, the Nutritional Composition of Food and its Advertising Law, the Unfair Competition Law, the Copyright Law and the Industrial Property Law in order to highlight any concurrence between them and determine if this might be resolved through the principle of specialty or by the choice made by the affected by it according to their own interest.

Keywords : deceptive adversiting; affected's protection; concurrent protection's; affected's option.

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