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Palabra Clave
Print version ISSN 0122-8285On-line version ISSN 2027-534X

 

Table of contents
Palabra Clave vol.25 no.3 Chia July/Sept. 2022

 Editorial
  
 ·  El reinado de la audiencia
Gutiérrez-Coba, Liliana

        · text in Spanish     · Spanish ( pdf )
  
 Articles
  
 ·  Consumer Engagement as a Communication Strategy to Promote Brand Advocacy on Facebook Fan Pages
Orozco-Lara, Jhon Fernando; Rodríguez-Orejuela, Augusto; Contreras-Ramírez, Germán

        · abstract in English | Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )
  
 ·  Meta-research on Transmedia Storytelling: Inputs from Ibero-America
Piñeiro-Naval, Valeriano; Crespo-Vila, Raquel

        · abstract in English | Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )
  
 ·  Gender Gaps and Opportunities in Communication Management in Spain
Moreno Fernández, Ángeles; Fuentes-Lara, Cristina; Khalil Tolosa, Nadia

        · abstract in English | Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )
  
 ·  Masculinity(ies) and Femininity(ies) for Foreign Public: Gender Assignments in the Commercial Advertising Discourse of Cubavisión Internacional
Ramos-Pérez, Amalia; Rodríguez-Bazán, Grettel; Galañena-León, Yadán Crecencio

        · abstract in English | Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )
  
 ·  Transformation of Audiovisual Production Systems after the Pandemic. Study of Spain's case in the european context
Formoso, María Josefa

        · abstract in English | Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )
  
 ·  Moe’s Tavern Beer: Brands and Transmedia Narratives
Álvarez-Rodríguez, Víctor; Selva-Ruiz, David

        · abstract in English | Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )
  
 Milestones
  
 ·  Ideological Manipulation on Social Media: Harassment, Deception and Violence in the Digital Environment
Gaal Fong, Juan Carlos; Gutiérrez Cortés, Fernando Ignacio; Miranda Villanueva, Óscar Mario

        · abstract in English | Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )
  

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