Abstract

ROA-GARCIA, Denis Manuel; URIBE-MACIAS, Mario Enrique  and  FORERO-ORTIZ, Juan José. Prospective analysis in the music industry under the artistic context in music project management. Dyna rev.fac.nac.minas [online]. 2023, vol.90, n.spe228, pp.66-73.  Epub Apr 08, 2024. ISSN 0012-7353.  https://doi.org/10.15446/dyna.v90n228.108610.

There is little information about project management in the music industry that validates the implementation of good practices in management. Therefore, a prospective analysis in the music industry under the artistic context of music projects management in Ibagué was carried out. A qualitative perspective was developed as the methodology for this study, with an exploratory and descriptive approach, using a conceptual design, strategic vision, and construction of scenarios. The research results led artists to consider the importance of developing managerial skills to strengthen the music industry in project management, to the point of obtaining a music project management office, in addition to other scopes within the next 10 years (2022 to 2032). It is essential that social actors generate change and be able to follow the strategies proposed on this research.

Keywords : prospective analysis; music industry; project management; music stakeholders.

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