Abstract

MARTIN, Irene. The New Challenges to Corporate Communication in the So-called Knowledge Society: from Information Management to the Creation of Organizational Knowledge. Signo pensam. [online]. 2007, n.51, pp.52-67. ISSN 0120-4823.

The Information Society (IS) is the framework where “intelligent corporations or learning organizations” are moving. It is in such organizations where appropriate information management, the subject matter of corporate communication, is more meaningful. The competitiveness that IS brings about makes it necessary for corporate communication to face new challenges, new functions and new strategies. The information circulating in corporations and organizations should become relevant knowledge. Therefore, this article will show the relationship between corporate communication and knowledge management. The approach focuses on companies’ better knowledge of their own organization, so that they can become more competitive. In order to evaluate the transformations accomplished through knowledge management, it is necessary to acknowledge the relation that exists between strategic information management and the creation of organizational knowledge. Communication is essential for the diffusion and reutilization of knowledge. Acquired knowledge is used to create new knowledge, and these two are applied in corporate development and corporate problem solving.

Keywords : organizational knowledge; information management; knowledge management; intangible assets; competitive advantage; public relations.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )