Abstract

YEPES CHAMORRO, Johan et al. Factors for the Adoption of E-Shopping Among the Juvenile Colombian Population: a Case Study. Semest. Econ. [online]. 2019, vol.22, n.53, pp.163-188. ISSN 0120-6346.  https://doi.org/10.22395//seec.v22n53a7.

The E-commerce in Colombia is considered incipient, so it is important to explore the adoption factors of virtual purchases in university students, based on an empirical analysis using the technological acceptance model (TAM). This investigation observed difficulty perception when using online shopping sites, additional the quality of the information found in online shopping sites is considered low. In conclusion, the present study reflects different challenges that must be addressed by online companies to improve the confidence, ease and perceived utility of virtual purchases by the university population. As a result, it became evident that quality perception represents a fundamental factor to encourage the adoption of e-shopping, from the perspective of the relevance of the information, its usefulness and clarity.

JEL CLASSIFICATION: A22, D91, Ml, M31

CONTENT: Introduction; 1. Methodology; 2. Results; 3. Discussion; Conclusions; References.

Keywords : E-shopping; adoption; technological acceptance model.

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