Abstract

GARCIA TRUJILLO, Wilson Hernando. Al proposal to integrate translation and businesses. Rev. esc.adm.neg [online]. 2011, n.70, pp.68-77. ISSN 0120-8160.

This article develops the idea of the necessity and importance of including a professional translation department in the negotiation process of enterprises. This proposal emerges from a qualitative research performed at TV3 LTDA. Within the frame of this research, the object of study is composed by the translation processes carried out in the enterprise. The specific objectives included the identification of the documents to be translated and the characterization of the translations processes implemented within the enterprise. For accomplishing the objectives previously mentioned, different data collection techniques were used, such as document gathering, questionnaires and interviews performed to all TV3 employees involved in translation processes. The main outcome of this research was the generation of an organizational proposal for the translation services in TV3 LTDA, a proposal specifically linked to the enterprise's needs and subject to the quality parameters of the CEN-15038 European Quality Standards for.

Keywords : Company; Globalization; Translation; Translator; Economic benefit; Participation; Change; Standardization.

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