Abstract

OLIVEROS CONTRERAS, Diana  and  MARTINEZ, Gabriel Mauricio. Impact of ICT on the management of hotel companies affiliated to Cotelco in Bucaramanga, -Santander, Colombia-. Rev. esc.adm.neg [online]. 2017, n.83, pp.15-30. ISSN 0120-8160.  https://doi.org/10.21158/01208160.n83.2017.1827.

The rising growth of the tourist hotel sector in Colombia is a phenomenon that has developed recently as a consequence of Globalization. It has allowed changes in offer, demand, customers'preferences, as well as fast development and spread of information and communication technologies, specifically in hotels as a tool to respond fast to marketing requirements and other supporting activities. This study aims at evaluating the impact of the use of ICT on the management of hotels affiliated to Cotelco in Bucaramanga, Santander. This study also showed that the application of ICT facilitates management and improvement of competitiveness due to the fact that they allow hotels to respond to customers effectively and to offer fast services, which lead to improving quality service and satisfying customers' needs.

Keywords : ICT; Cotelco; efficiency; hotels; management.

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