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Investigación y Desarrollo

Print version ISSN 0121-3261On-line version ISSN 2011-7574

Abstract

PEREZ LLERENA, Yusly  and  VEGA CASANOVA, Jair. Edutainment and Social Mobilization in the Prevention of Gender-Based Violence in Adolescents: Findings on the role of dialogue, Debate, and Reflection in a Pilot Strategy of "Revelados" in a Colombian Caribbean Municipality. Investig. desarro. [online]. 2020, vol.28, n.1, pp.6-35.  Epub May 08, 2021. ISSN 0121-3261.  https://doi.org/10.14482/indes.28.1.323.34.

This article examines the process of generating dialogue, debate, and reflection on Gender-Based Violence (GBV) in adolescents in the municipality of San Juan Nepomuceno (Bolívar), within the framework of the realization of an edutainment and social mobilization pilot strategy named "Revealed from all positions," implemented in several municipalities in Colombia. Focus groups, interviews, and the Most Significant Change technique were used in this study to identify the different ways in which GBV is being expressed among the adolescent and young population. Among other findings, the study identified the importance of articulating workshops to deepen knowledge by using theater as a catalyst for emotions and television production as a setting to promote participation to work around GBV. These findings enrich the previous evidence regarding how Communication for Social and Behavioral Change, particularly education, entertainment, and social mobilization, can contribute through dialogue, debate, and reflection to prevent and reduce GBV in adolescents and the young population.

Keywords : Edutainment; Social Mobilization; Debate; Dialogue; Reflection; Gender-Based Violence; adolescents; Youth.

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