Abstract

GOMEZ CONTRERAS, JENNIFER LORENA. FROM SUSTAINABLE DEVELOPMENT TO ENVIRONMENTAL SUSTAINABILITY. Rev.fac.cienc.econ. [online]. 2014, vol.22, n.1, pp.115-136. ISSN 0121-6805.

This article shows a theoretical reflection on development's concept, analyzing the euphemization process as an adjective that has been repeatedly appearing in the development speech in recent years, emphasizing on one of its most recent forms: "sustainable development". For this purpose, a qualitative research was developed supported on literature reviewing. As a result, the research showed that the term "sustainable development" is nothing else but an oxymoron that at the end combine two completely opposite concepts: development in terms of economic growth and ecological sustainability, subordinating the latter to just growth. In this scenario, it is proposed that the concept of "environmental sustainability" appears as an alternative to avoid the existing development concept but allows social welfare and ecological balance.

Keywords : Development; Euphemization; Sustainable Development; Environmental sustainability.

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