Abstract

PRECIADO-HOYOS, Ángela  and  ETAYO-PEREZ, Cristina. The Influence of Management Style on the Internal Communication of Organizations: An Application to Advertising Agencies. Palabra Clave [online]. 2014, vol.17, n.2, pp.412-455. ISSN 0122-8285.

The article is based on the assumption that how an organization is managed entails a specific form of communication. If so, identifying management style can be an indication of how a manger will behave in terms of communication. A model of associations between management style and internal communication is formulated for that purpose. Five style prototypes are identified based on a theoretical analysis. They are: laissez-faire, task-oriented, relationship-oriented, leadership and charismatic leadership. Modes of communication particular to each of these styles are defined. In the second part of the article, the model is tested on a sample of Spanish advertising agencies.

Keywords : Advertising; communication management; leadership; organizational change.

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