Abstract

GONZALEZ-BERNAL, Manuel Ignacio. Towards Understanding Television Audience Engagement. A Multidimensional Conceptual Model from the Standpoint of Communication. Palabra Clave [online]. 2016, vol.19, n.3, pp.769-809. ISSN 0122-8285.  https://doi.org/10.5294/pacla.2016.19.3.5.

The concept of engagement applied to a study of television audiences is developed in this article from a perspective centered on audience research. The text begins with an analysis of the context in which the interest in engagement in the media field originates. The main results of research on this concept and related ones are then summarized, making it possible to identify four dimensions that constitute engagement and into which the knowledge generated in recent years can be grouped; namely, motivations, emotions, cognition and behavior. These dimensions also show engagement is a phenomenon that is present before, during and after television consumption. The article delves into the four dimensions separately and suggests each of them has a direct relationship with different research traditions that are part of communication theory. In the end, it shows there are ample possibilities for the study of engagement from the standpoint of this field.

Keywords : Engagement; audience analysis; television; media consumption; communication theory.

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