Abstract

GOYANES, Manuel. On Media Management: In Praise of Transcendence. Palabra Clave [online]. 2016, vol.19, n.3, pp.868-892. ISSN 0122-8285.  https://doi.org/10.5294/pacla.2016.19.3.8.

This article questions the structure of the relatively recent academic subfield known scientifically as media management. In doing so, it takes a critical look at what the authors conceptualize as CADI (Spanish acronym), which stands for four structural dimensions that modulate the "spirit" of its form: 1) field, 2) autonomy, 3) technical and practical domination and 4) identity. CADI, which usually is portrayed as a model of good research practice, is described in this article as a state of academic comfort in which a series of rules, practices and habitus socialized by the media management community might actually obstruct and repress academic progress toward other intellectual alternatives and modes of discovery and scientific verification. For that reason, the author proposes the concept of "transcendent rupture" as a strategy to achieve individual and disciplinary emancipation from the structural ideological regime of the subfield through three versions: theoretical rupture, functional rupture and epistemological rupture.

Keywords : Communication sciences; media management; transcendence; domination.

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