Abstract

GONZALEZ-TRUJILLO, Rocío; OLATE-HIDALGO, Catalina  and  GRASSAU, Daniela. Impact of the Digital Environment on Traditional Chilean Media: Predominant Perceptions and Attitudes of Their Protagonists. Palabra Clave [online]. 2022, vol.25, n.4, e2547.  Epub Jan 10, 2023. ISSN 0122-8285.  https://doi.org/10.5294/pacla.2022.25.4.7.

This paper investigates the transformations caused by the digital environment and social media within Chilean newsrooms. It focuses on three aspects: the impact of the digital environment on the practice of journalism, the use of social networks in the traditional media, and the professional routines’ opportunities and risks. We conducted a qualitative study based on 21 semi-structured in-depth interviews to explore the protagonist’s perceptions. Results show that, although the digital environment has put a strain on the traditional journalism role of gatekeeper, its fundamental aspects are still valid as pillars of the profession to preserve quality standards. Journalists and media outlets tend to see certain social media-such as Twitter, Facebook, and Instagram-as an opportunity to streamline their work and increase their reach, even though they recognize risks and threats that burden their independence and that come mainly from the pressure of the audience. Finally, media are using multiple strategies and protocols to face the dangers of the digital environment.

Keywords : Media development; digitization; gatekeeper; media pluralism; social media; journalism.

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