Abstract

PLA-BARBER, JOSÉ. Springboard affiliates: an organizational innovation in the globalization of European companies in Latin America. estud.gerenc. [online]. 2012, vol.28, n.spe, pp.13-25. ISSN 0123-5923.

This article discusses the theoretical contents of the concepts of springboard country and springboard affiliate. This is a fact of relations between Spain and Latin American countries which, despite being constantly present on political and diplomatic agendas, has not yet been analyzed from the perspective of company management research. A springboard affiliate is becoming an organizational innovation that allows making best use of the advantages of springboard countries aiming at improving the efficiency of globalization strategies on the part of European companies in Latin America.

Keywords : Multinational company; globalization process; affiliates; Latin America; Spain.

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