Services on Demand
Journal
Article
Indicators
Cited by SciELO
Access statistics
Related links
Cited by Google
Similars in SciELO
Similars in Google
Share
Revista de Economía Institucional
Print version ISSN 0124-5996
Abstract
PICO BONILLA, Claudia Milena; GIL MATEUS, Edwin Oswaldo and CLAVIJO ALVAREZZ, Álvaro Arturo. Cognition and behavior in the fallacy of base rates. Rev.econ.inst. [online]. 2017, vol.19, n.36, pp.313-332. ISSN 0124-5996. https://doi.org/10.18601/01245996.v19n36.12.
Behavioral economics has applied psychology concepts related to cognitive analysis, which gives little importance to environmental effects. In contrast, the analysis of behavior gives a central role to the environment, and therefore employs concepts such as reinforcement schedules and stimuli control. In this document presents the cognitive-behavioral discussion about choice behavior. In addition, we compare their methods through two experiments dealing with the base-rate fallacy. In the experiments, the characteristics of the stimuli (verbal and non-verbal) are varied and contrasted. The paper concludes that this fallacy occurs on a smaller scale when there are less irrelevant stimuli.
Keywords : Experimental analysis of behavior; heuristics; base-rate neglect; jel: D01, D030, Y08.