Abstract

MARTINEZ MONCALEANO, Carlos Javier. CHAOS THEORY AND BUSINESS STRATEGY. Tend. [online]. 2018, vol.19, n.1, pp.204-214. ISSN 0124-8693.  https://doi.org/10.22267/rtend.181901.94.

This article proposes an approach of chaos theory to strategic business models. In first place, some of the fundamental elements of chaos and sciences of complexity in general are exposed. Then, the theoretical notions of the business strategy are considered, taking in consideration the enormous number of variables that affect the organization and its different attractors.

JEL: M10, M21, M50

Keywords : Chaos Theory; Business Strategy; Organizations..

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