Abstract

FRANCO CANON, Omar. PLAYFULNESS AND DESIGN, AN EMERGING ECONOMIC SCENARIO IN THE NATIONAL AND REGIONAL CONTEXT. Tend. [online]. 2020, vol.21, n.1, pp.110-129. ISSN 0124-8693.  https://doi.org/10.22267/rtend.202101.129.

Historically, the dynamics of play were associated with exclusively pedagogical and didactic settings. Currently the playful and its mechanics have achieved a space of considerations from the design, which has allowed it to become a differential and alternative factor in the development of products, goods and services on the national and regional stage. The purpose of this article is to highlight these emerging spaces of play as a resource of design in the economic field, describing their importance and the possibility it offers in aspects such as innovation and user experience. From this perspective, the conception of a design with a playful approach as a methodological platform becomes a broad field traced by transdisciplinary elements that suggest the active presence of different research perspectives and action methods. From different cases that are paradoxical and official reports from national and regional entities; the emergence of economies that consolidate their activities is evident from the playful mechanics generated from the design. In sum, this article points out the current incidence of these new commercial dynamics supported by the dynamics of leisure and which are intended to become alternatives in the diversification of markets and that positively affect the development of the country and the region.

JEL: A12, A13, B21, L82, L83

Keywords : playful; design; experience; emerging economies; gamification..

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