Abstract

RUIZ SANCHEZ, María del Carmen; PENA GUERRERO, Jennifer Vanessa  and  PRIETO CUBILLOS, Bryan Leonardo. CHARACTERIZATION AND MOTIVATIONS FOR FEMALE ENTREPRENEURSHIP IN MSMES IN VILLAVICENCIO - COLOMBIA. Tend. [online]. 2020, vol.21, n.2, pp.146-166. ISSN 0124-8693.  https://doi.org/10.22267/rtend.202102.145.

This article aims to explore the characteristics and motivations that entrepreneurship initiatives generate for women in commune five in the city of Villavicencio. Establishing as a condition to reveal these characteristics and motives, the formalization of business units. The methodology used responds to a mixed approach; By means of the quantitative type, the characterization of the 16 business units that were found to be led by women in the study context, was carried out and through the qualitative method, the motivations of entrepreneurship were deepened directly from the six women who agreed to answer a semi-structured interview. The results show that the entrepreneurs, for the most part, started out of necessity and for self-employment purposes; However due to the experience and knowledge acquired, the vast majority have achieved the sustainability of their businesses, overcoming an existence of more than ten years, making it possible to classify them as established entrepreneurs.

JEL: J16; M10; M13; M14; M20

Keywords : female entrepreneurship; characterization; motivation; MSMEs; environment..

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