Abstract

XIFRA, Jordi. The influence of democracy in the practice of public relations in Spain. anagramas rumbos sentidos comun. [online]. 2011, vol.10, n.19, pp.69-87. ISSN 1692-2522.

This article presents an exploratory study of the current status of public relations in Spain on the basis of elements and indicators applied to other countries in the study The Global Public Relations Handbook (2009). Spain is one of the most notable absentees from the study; this article therefore fills a hole in current public relations research and theory. The conclusion is that Spain is a country that has undergone radical change, from a dictatorship to one of the world's most democratic systems, substantially transforming its economic system, its culture and its society. This transformation has had a crucial effect on the practice of those professions which have freedom of expression as their legal foundation; one such example is public relations, which has grown from an emerging industry into an established profession.

Keywords : Spain; democracy; public relations practice; culture.

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