Abstract

RODRIGUES DE O MEDEIROS, Cintia; MACHADO VALADAO JUNIOR, Valdir; MIRANDA, Rodrigo  and  SOLANO GALLEGO, Esther. ORGANIZATIONAL DIVERSITY IN THE FUSION PROCESS OF A FINANCIAL INSTITUTION. Dimens.empres. [online]. 2018, vol.16, n.1, pp.79-91. ISSN 1692-8563.  https://doi.org/10.15665/dem.v16i1.569.

In this research, we addressed the meeting of cultures, with the aim of exploring the relationship of symbolic in a financial institution, then the process of acquiring another institution. The theoretical approach is used to analyze the perspective of Elias and Scotson (1994) on the processes of stigmatization of foreign social groups as a crucial factor in understanding the relationship of symbolic, the concept of Robert Park on marginal man and the concept of Turner on liminality. As a result, we show that members of the acquired company are seen as those who threaten the established culture.

Keywords : culture; diversity; established and outsiders.

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