Abstract

BORJAS DE XENA, Leslie  and  MONASTERIO DE MARQUEZ, Dilia. Representaciones sociales de la ética empresarial en Venezuela. CS [online]. 2009, n.4, pp.239-252. ISSN 2011-0324.  https://doi.org/10.18046/recs.i4.443.

Social representation theory from authors like Moscovici and Jodelet constitutes a critical proposal to analyze social reality in its complexity. This article adopts this theory to study the representations of business ethics as a social process by a Venezuelan managerial community, employing a methodology that incorporates an interpretative approach and a complementary method. The social representations revealed were: responsibility, solidarity and honesty. The results showed a conceptualization of business ethics that converges with social responsibility as corporative and communitarian.

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