Abstract

TOLEDO BORGES, Mariana. Market, Surveillance, and Facebook in the Era of the Integrated Spectacle, or Inside Us All There Is a Code. Lit. teor. hist. crit. [online]. 2020, vol.22, n.1, pp.137-178.  Epub Apr 13, 2020. ISSN 0123-5931.  https://doi.org/10.15446/lthc.v22n1.82295.

The object of the article is to analyze some contemporary cultural phenomena related to the hegemony of the internet as a space for socialization and entertainment, in the light of the concept of integrated spectacle, formulated by French Situationist Guy Debord in 1988. It focuses on the operation of Facebook, the world's largest social network, and its powerful algorithmic technology that operates with vast reserves ofbig data. The main conclusions drawn on the basis of the theoretical discussion and observation of the company's activities are: 1) the threat to democratic tenets and the rise of a State and economic totalitarianism; 2) the end of the right to privacy and secrecy as a propaganda weapon; and 3) control and the replacement of reality by its representation, which confirms what Debord called the society of the spectacle.

Keywords : big data; integrated spectacle; Facebook; Guy Debord; algorithmic technology.

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