Abstract

ZANFRILLO, Alicia Inés  and  ARTOLA, María Antonia. Corporate social responsibility: factors influencing information disclosure in non-profit health organizations. Rev. esc.adm.neg [online]. 2021, n.90, pp.139-152.  Epub Feb 23, 2022. ISSN 0120-8160.  https://doi.org/10.21158/01208160.n90.2021.2930.

Being aware of the importance of improving the living conditions of the community throughout the development of healthy habits, Argentinian non-profit health organizations face the challenge of being sustainable in a context of high inflation and an income that is limited to the salary contributions of their members, in order to optimize the demands of their services. Within the framework of Corporate Social Responsibility (CSR), the actions that favor health care are in a prominent place as they develop members' awareness of individual and collective responsible behaviors. Faced with this background, the purpose of this study is to analyze the factors influencing the dissemination of the social dimension of CSR in non-profit organizations providing or financing health services in the city of Mar del Plata, Argentina, as an instrument for developing strategies that are aimed at promoting health in the community. A quantitative research was carried out on the publication of content in digital media through a categorical regression model, which made it possible to distinguish the relevance of organizational attributes versus technological attributes, linking the promotion of healthy practices with the nature of these entities.

Keywords : corporate social responsibility; health promotion; non-profit health organizations; social commitment; internet presence; digital information channel; digital communication.

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