Abstract

ORTEGA ALVAREZ, Ana María; GARCIA MERINO, Teresa  and  SANTOS ALVAREZ, María Valle. New product development in light (and shadow) of dynamic capabilities. Cuad. Adm. [online]. 2012, vol.25, n.45, pp.113-135. ISSN 0120-3592.

The objective of this research is to analyze the process of New Product Development (npd) as a mechanism for organizational renewal. To this end, the literature is reviewed from the perspective of dynamic capabilities, which comprise both environment analysis and activity domain redefinition, via the reconfiguration of operational capabilities. A review of the literature finds that npd processes can be reinterpreted as dynamic capabilities and therefore can serve as mechanisms for organizational renewal. However, the literature also recognizes the limitations of this view and the interest to retrieve the concept of organizational capability. The process of capability dynamization represents a broader renewal process, inspired on the challenges of the environment.

Keywords : new product development; dynamic capabilities; organizational capabilities; organizational renewal.

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