Abstract

BARRERO ARBELAEZ, Juan Manuel. Psychopolitics, Big data, and Nudge. About dominion without resistance. Rev. Fac. Derecho Cienc. Polit. - Univ. Pontif. Bolivar. [online]. 2022, vol.52, n.136, pp.239-261.  Epub Sep 04, 2022. ISSN 0120-3886.  https://doi.org/10.18566/rfdcp.v52n136.a10.

It is intended in the following lines to offer reasons to suspect that the Nudge is a tool used by the regulator to influence people's behavior by guiding them, if you will, to act in a predictable way in order to avoid mistakes and improve their welfare, without restricting free will and avoiding the usage of economic incentives. Combined with the Big data, a psychopolitical instrument used in communications society, which essentially allows access to multiple aspects from the life of individuals, gathered from the own personal information that they upload to the web, originating a new psychopolitical tool devised to restrain the possibility of individuals to resist to the use that the regulator makes of it.

Keywords : Nudge; big data; biopolitics; psichopolitics; resistance.

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