Abstract

MOSQUERA ABADIA, Henry Alberto  and  MARINA CARVAJAL-ORDONEZ, Venus Flor. Social commitment in organizations: a look at Universidad del Valle. cuad.adm. [online]. 2020, vol.36, n.68, pp.166-175.  Epub Feb 13, 2021. ISSN 0120-4645.  https://doi.org/10.25100/cdea.v36i68.9794.

Since their inception, social commitment in universities has been present, thereby establishing a social contract between these institutions and society, which materializes through strategies and actions that meet the social environment’s needs. This paper seeks to analyze that commitment through a case study applied to the Universidad del Valle, which employed a descriptive analysis that consisted of applying focused interviews that saw the participation by 80% of those responsible for the social projection. The content analysis method was applied for analysis, coupled with a documentary analysis of scientific texts and reports from the University’s Outreach and Strategic Development Plans Divisions. The above showed that the University has strategies in place for building a fairer society and carries out high-impact actions on society, demonstrating its vocation to service and the fulfillment of its commitment to the development of the surrounding environment.

Keywords : Social commitment; Organizations; University; Social projection; Outreach.

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