Abstract

PLAZAS, Rodrigo. THE MADRID PROTOCOL AND THE FRANCHISE REGIME IN COLOMBIA. Prolegómenos [online]. 2013, vol.16, n.31, pp.155-172. ISSN 0121-182X.  https://doi.org/10.18359/dere.725.

The following study is part of the research project The Madrid Protocol as a stimulating element for franchises in Colombia; a preliminary document that aims to elucidate the main theoretical aspects of the Madrid Protocol, and its applications regarding trademarks, trademark law, trademark registration and franchises. This article analyzes the elements that make possible the legal significance of the Madrid Protocol. In trademarks, it highlights its constitutive elements and their historic development. Finally, it analyzes the role of the franchise as a driving force for trade relations under the current conditions created by technological development.

Keywords : Industrial Property; Trademarks; The Madrid Protocol; Franchise.

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