Abstract

JIMENEZ MARTINEZ, Alfonso de Jesús. World-wide hotel chains and the evolution of their operation in México at the start of the 21^st century. Innovar [online]. 2008, vol.18, n.32, pp.167-194. ISSN 0121-5051.

International hotel chains play a relevant role in the international tourist system and an increasing number of rooms are becoming associated with hotel chains around the world. The largest are gigantic companies acting around the world, using global strategies. The chains have specific characteristics linked to the conditions predominating in developed countries in the international economy; their worldwide and regional presence is linked to different factors affecting their functioning. Large corporations' dynamics are currently being understood more for the profitability promised the shareholders than for the search for consumer satisfaction (the tourist). This text seeks an approach to the identity and regional distribution of chains in worldwide tourist supply and their characteristics at the start of the 21st century. These chains' evolution in México is described and analysed according to category and location criteria.

Keywords : international hotel chains; globalisation; worldwide regional distribution; hotel chains in México.

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