Services on Demand
Journal
Article
Indicators
- Cited by SciELO
- Access statistics
Related links
- Cited by Google
- Similars in SciELO
- Similars in Google
Share
Innovar
Print version ISSN 0121-5051
Abstract
LANDA BERCEBAL, Francisco Javier; VELASCO MORENTE, Francisco and GONZALEZ ABRIL, Luis. Parameters Sensitivity in the Current and Potential Markets of an Organization. Innovar [online]. 2015, vol.25, n.57, pp.107-120. ISSN 0121-5051.
The market system composed of the surrounding business setting, competing organizations and consumers/buyers, keep a permanent interaction that becomes concrete in a dynamic path. If the market is divided into current market and potential market, the exchange of roles between consumers/buyers, or simply the incorporation of any organization to the current market, involves a dynamic process that depends on variables that are exogenous to the system and the value of adjustment parameters. Such process origins in the behavior of the individuals part of the system under study. The sensitivity and the study of those parameter values require the knowledge of the system's possible trend, as well as its behavior, depending on the parametric region where they are.
Keywords : Current and potential market; dynamic system; Hopf bifurcations.