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vol.32 issue83DIFFERENTIATING ATTRIBUTES BETWEEN TRADITIONAL AND MODERN RETAILTALENT MANAGEMENT AND INNOVATION IN THE HOSPITALITY INDUSTRY. THE CASE OF PACHUCA, HIDALGO, MEXICO author indexsubject indexarticles search
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Innovar

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Abstract

QUEIROZ SPEROTTO, Fernanda  and  PEYRE TARTARUGA, Iván Gerardo. TECHNOLOGICAL TRANSITION, SUSTAINABILITY AND ECO-INNOVATION: THE CASE OF BRAZILIAN COMPANIES. Innovar [online]. 2022, vol.32, n.83, pp.87-104.  Epub Feb 16, 2022. ISSN 0121-5051.  https://doi.org/10.15446/innovar.v32n83.99893.

This research poses the need to explore technological alternatives that stimulate the necessary changes for the development of a more sustainable social, economic, technical and environmental system. With that in mind, and based on the case of Brazilian companies, this work delves into the analysis of the potential of eco-innovations with the objective of identifying the differences observed in eco-innovative companies (where innovation reduced its impact on the environment) and innovative firms (which innovated, but did not observe such a change) that made possible, in the case of the first, to outline specific characteristics and recognize strengths and flaws. To that end, special data from the Innovation Survey (Pintec, in Portuguese) by the Brazilian Institute of Geography and Statistics was examined, considering three different dimensions: (i) basic resources, (ii) innovative effort, and (iii) innovation results. Findings revealed significant differences between groups. The main distinction was that eco-innovators performed better in all dimensions. In addition, this group reported a greater ability to perceive obstacles to innovation and the need to expand alternative sources of funding (public and private) and cooperation networks.

Keywords : Brazil; eco-innovation; sustainability; technological transition.

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