Abstract

VOKS, Douglas-Josiel. Standardization of Masculinity and Virility through Playboy Brazil Magazine in the 1980s. Hist. Soc. [online]. 2021, n.41, pp.167-187.  Epub July 29, 2021. ISSN 0121-8417.  https://doi.org/10.15446/hys.n41.87136.

Being a man, masculine or virile, are historical constructions that take on different meanings over time and space. Observing these meanings historically is fundamental for us to understand ruptures, continuities or repeatability around this gender prescriptions and normative. Therefore, in this work we investigate how the construction of an ideal of man was established through the discourses of masculinity and virility found in Playboy Brazil magazine in the 1980s, and how these discourses served to constitute a new standard of masculinity. The work begins with a brief theoretical review of the studies of masculinity and how they have contributed to gender discussions in recent decades. Next, virility is addressed in contrast to masculinity, from the construction of this notion of virility and its historical changes to its problematization within Playboy Magazine. Finally, the construction of the image of an "ideal" woman is analyzed to legitimize an "ideal" man in Playboy. Methodologically, this work starts from the analysis of the discourse proposed by Michel Foucault. In the analysis of the documentary body, it is clear that the magazine tried to create a new ideal of man with a project that directly influenced another masculinity / virility, generating new conflicts and gender tensions.

Keywords : virility; masculinity; Playboy magazine; discourse; Brazil; gender studies.

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