Abstract

GONZALEZ G, Patricia. Proposal of a model for measuring intangible assets in software companies using a multi-criteria tool. estud.gerenc. [online]. 2015, vol.31, n.135, pp.191-201. ISSN 0123-5923.

The aim of this paper is to present a proposal for a model to measure and categorize intangible assets in small software companies, from the theoretical foundations of a multi-criteria tool such as the Analytical Hierarchy Process. The methodology consisted of applying the model of measure of intangible assets in three small software companies located in the Technological Park in Cali (Colombia), where the Expert Choice program was used for calculation purposes. According to the results, it is concluded that managers could make decisions related to a continuous improvement process, benchmarking, and even those related to investment and management.

Keywords : Analytical Hierarchy Process; Measurement; Intangibles assets; Small software companies.

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