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Tecnura

Print version ISSN 0123-921X

Abstract

CASTANO CASTELLANOS, Jenny Katherine  and  BECERRA ARDILA, Luis Eduardo. Stakeholder analysis in the framework of the Agrópolis Santander Magdalena Medio Project. Tecnura [online]. 2020, vol.24, n.64, pp.81-96. ISSN 0123-921X.  https://doi.org/10.14483/22487638.15336.

Objective:

The construction and operation of a project of urban and territorial transformation requires the participation of strategic partners, generate consensus and long-term alliances. In this way, this work exposes the realization of an analysis of the actors of the agricultural sector that allows to identify a set of key actors and anticipate their possible alliances and conflicts in the long term, and supports the proposal of a collaborative work model.

Methodology:

This work follows the MACTOR methodology, the use of the MACTOR software© version 5.1.2-2003 / 2004, the review of the literature of the articles published in the SCOPUS database with an open time window, and the contributions made by the allies of the Agrópolis MACTOR project resulting from the workshops held.

Results:

9 key actors were identified, of which 3 of them are listed as high-power actors and are: Chambers of Commerce, the Media, and UNDP. On the other hand, the analysis of the divergence between actors graph shows the absence of oppositions regarding the fulfilment of the objectives of the system under study that leads to the establishment of possible alliances around the project.

Conclusions:

There is a great opportunity for the actors to align for the creation of strategic alliances that promote the execution of projects around the achievement of the project objectives as an innovative territory on issues associated with the agricultural sector.

Financing:

Industrial University of Santander

Keywords : agriculture; Mactor; social networks; stakeholder; sustainable development.

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