Abstract

RODRIGUEZ GOMEZ, Sergio. Develop creative intelligence in design: rethinking semiotics. Bitácora Urbano Territorial [online]. 2020, vol.30, n.2, pp.141-150. ISSN 0124-7913.  https://doi.org/10.15446/bitacora.v30n2.81537.

Semiotics is a field of study that offers useful tools for design practices, and it is a valuable resource in teaching design. However, semiotics is commonly seen, by design students and faculties, as an obscure research field, full of theories, meta-thinking, and strange terminology; a field that has little relation with their careers and everyday lives. Nevertheless, this perception about semiotics arises from the way it is taught. In this article I propose a pedagogical model for teaching semiotics that would help design students acquire, practice and develop their creative intelligence, and, as a result, to make them more skilled producing successful object/signs, in communicative terms, for the ideal users they intend to. Creative intelligence is a type of intelligence that requires skillful and reasoned thought about sign production and the appraisal of its interpretation. Here I propose how what we tend to label as intuition -the seamless ability of create subjects to resolve artistic and functional issues-can be potentiated and reflected upon, thanks to the tools that semiotics offer.

Keywords : semiotics; creativity; pedagogy; cognition; design.

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